Founder, Strategist, Partner
Ashley Slaven built Salt & Wyld to offer brands a smarter, more human approach to marketing—where strategy and creativity work hand in hand.
Leading with Strategy. Delivering with Purpose.
With a career spanning digital strategy, brand growth, and marketing leadership, Ashley O’Looney is known for turning big ideas into structured, results-driven initiatives. She brings over a decade of hands-on experience managing multi-channel campaigns, leading digital transformations, and driving brand momentum—bridging the gap between vision and execution for startups, mid-sized companies, and global organizations alike.
Areas of Expertise
- Marketing Leadership & Digital Strategy
Crafting and implementing digital-first strategies for high-growth companies. - Project & Program Management
Leading initiatives across teams, timelines, and stakeholders with clarity and structure. - Client & Team Alignment
Ensuring internal teams, agencies, and stakeholders are unified and moving toward shared goals. - Content & Brand Development
Creating narrative frameworks and messaging that resonate and convert. - Social Media Strategy & Audience Growth
Building communities through intentional content, engagement, and insights. - Web Design & Digital Infrastructure
Overseeing website projects that blend design, UX, and performance optimization.
A Career Rooted in Results
Ashley’s work spans enterprise organizations, creative agencies, and small businesses—giving her the ability to scale strategies to the unique needs of each client. She’s led teams, partnered with executives, and managed complex digital ecosystems with a focus on alignment, impact, and innovation.
Whether it’s a brand refresh, a digital transformation, or a long-term content plan, she approaches each project with clarity, collaboration, and measurable intent.
A Letter from Ashley
I'm Glad You're Here!
Growing up, I was always drawn to creativity, technology, and business—three passions that would later shape my career. Raised in a family of small business owners, I learned firsthand what it takes to build something from the ground up. It gave me an early appreciation for hard work, innovation, and the power of community.
Over time, I discovered that I could merge these passions through digital project management and marketing leadership—the perfect intersection of strategy, creativity, and execution. This path has allowed me to work with both small businesses and enterprise organizations, guiding large-scale initiatives and offering hands-on execution that drives real results.
Beyond my work, I find joy in the little things— adventures with my husband, Brandon, and our dogs (Goose, Mave, Rex, and Titus), paddle boarding, reading, and experimenting in the kitchen. I believe in staying curious, embracing new experiences, and making the most of every moment—values that I carry into my professional life.
Whether I’m orchestrating multi-channel strategies for global teams or helping a small brand refine its online presence, I bring the same enthusiasm, creativity, and commitment to success to every project.
Salt & Wyld is more than just a business—it’s a way to help brands grow with clarity, tell their stories, and build meaningful connections in a digital world. Whether you’re a growing brand looking for guidance or an established company in need of strategic leadership, I’d love to be part of your journey.
Looking forward to what we can build together.
Ashley
Your Next Step
Ready to elevate your brand and marketing strategy?
Ashley is more than a marketing expert—she’s a problem solver, creative thinker, and collaborative leader. She thrives on helping businesses evolve, innovate, and grow in an ever-changing digital landscape.