Rooted in Purpose. Fueled by Possibility.
Where strategy meets soul—and marketing is built with intention, creativity, and real impact.
Who We Are
Our Story
Salt & Wyld was created to bridge the gap between strategic marketing leadership and hands-on execution in the digital world. With over a decade of experience, we recognized the need for a partner that not only guides big-picture initiatives but also executes them with precision—helping brands of all sizes thrive.
Our name reflects our approach: like salt, we bring the essential strategy and structure every project needs. The “wyld”side captures our bold creativity and adaptability—pushing boundaries to craft solutions that stand out in a crowded market.
We work with both large organizations and small businesses, tailoring our expertise to meet each client’s unique needs. For enterprises, we offer strategic marketing leadership and project management, ensuring cross-functional alignment and seamless execution. For small businesses, we deliver social media management, web design, and digital marketing services—equipping them with the tools to grow and connect.
Salt & Wyld is more than a service provider—we’re a true partner in your success. Whether you need high-level strategy, hands-on support, or both, we’re here to collaborate, innovate, and bring your vision to life.
Meet the Founder
Salt & Wyld was built on the belief that bold creativity and smart strategy go hand in hand. At the heart of it all is Ashley O’Looney—the driving force behind the brand.
With over a decade of experience in digital strategy, brand growth, and marketing leadership, Ashley has helped businesses—from startups to global enterprises—build marketing solutions that drive meaningful results.
Her expertise spans social media, web design, content strategy, and digital marketing, allowing her to approach every project with a holistic, results-driven mindset. She thrives on solving complex challenges, guiding strategic decisions, and delivering work that is both innovative and effective.
At Salt & Wyld, Ashley blends big-picture thinking with hands-on execution, serving as both a strategic consultant for large organizations and a trusted marketing partner for small businesses. Whether she’s leading high-level initiatives or rolling up her sleeves to execute campaigns, her mission is clear: to help businesses grow with clarity, confidence, and creativity.
Working with us
Our Approach
At Salt & Wyld, we take a tailored, collaborative approach to marketing—providing the strategic guidance and hands-on execution businesses need to grow. Our services are designed to support two distinct types of clients.
We don’t believe in one-size-fits-all solutions. Whether you need high-level strategy, executional support, or a mix of both—we’ll meet you where you are and build from there.
For Large Organizations: Enterprise Strategy & Marketing Leadership
Complex marketing initiatives require clear vision, aligned teams, and expert coordination. Salt & Wyld offers strategic marketing leadership and project management to help large organizations unify digital, content, branding, and web efforts.
Whether serving as an interim marketing leader, guiding a brand evolution, or streamlining vendor collaboration, we bring structure, clarity, and momentum to your biggest marketing priorities.
- Strategic Consulting & Leadership – Aligning internal teams, agencies, and stakeholders around a clear plan.
- Marketing Program & Project Management – Driving high-impact digital and brand initiatives forward.
- Cross-Team Alignment & Execution – Ensuring your marketing efforts are consistent, efficient, and impactful.
Explore Enterprise Services →
For Small Businesses: Growth & Execution Services
Most small businesses know where they want to go—but lack the time or resources to get there. That’s where we come in. Salt & Wyld provides done-for-you marketing execution so you can stay focused on growing your business.
From building your website to managing your social media or launching digital campaigns, we turn strategy into action—so you don’t have to do it alone.
- Social Media Management & Growth – Content, engagement, and brand-building strategies.
- Website Design & Management – Custom websites with ongoing support and optimization.
- Digital Marketing Execution – SEO, email, and paid media to attract and convert leads.
Explore Small Business Services →
Our Values
FAQ
Who does Salt & Wyld work with?
We work with both large organizations and small businesses that need marketing strategy, execution—or both.
Our enterprise clients include CMOs, marketing leaders, and corporate teams seeking strategic marketing leadership and project management.
Our small business clients are entrepreneurs and growing brands looking for hands-on social media, web design, and digital marketing services to establish and grow their online presence.
Why choose Salt & Wyld over other marketing agencies?
Unlike traditional agencies, Salt & Wyld offers a hybrid model—acting as both a strategic marketing consultant and a hands-on execution partner.
We don’t just build strategies—we implement them. This means your marketing is cohesive, agile, and designed to deliver real results from big-picture planning through execution.
How does the consultation process work?
Our process is designed to be simple, collaborative, and actionable:
- Discovery Call – We discuss your goals, challenges, and priorities
- Strategic Assessment – We identify the best path forward for your business
- Customized Plan – You’ll receive a clear roadmap—whether that’s marketing leadership, project oversight, or hands-on support
What industries do you specialize in?
We’ve partnered with clients across a wide range of industries, including:
- Technology & SaaS
- E-commerce & Retail
- Real Estate
- Food & Beverage
- Hospitality & Lifestyle Brands
Thanks to our expertise in digital strategy, content marketing, and brand storytelling, we’re able to quickly adapt to your industry’s needs and challenges.
What if I need both strategy and execution?
That’s exactly where Salt & Wyld shines. We combine strategic thinking with done-for-you marketing execution, so you don’t have to choose between the two.
Whether you need an interim marketing leader or a team to create and implement campaigns, we’ll customize our approach to fit your business.
Do you offer monthly retainers or one-time services?
We offer both. Choose a one-time project like a strategy session or website audit, or engage us on a monthly retainer for ongoing social media, marketing support, or leadership services.
Can you work with my existing team or agency partners?
Yes! We’re happy to collaborate with your internal teams, contractors, or agency partners. Our strength is in aligning cross-functional teams and ensuring cohesive execution.
Your Next Step Starts Here
Let’s Build Something Great Together
Whether you needstrategic leadership for a large-scale initiativeorhands-on execution to grow your small business, Salt & Wyld is here to help. Let’s connect and explore how we can elevate your brand with the right blend ofstrategy, creativity, and clarity.