Social media can be a game-changer for small businesses—when done right. However, many business owners struggle to see real results because of common missteps that can limit growth, engagement, and conversions. At Salt & Wyld, we believe in smart, strategic social media that works for you. Let’s dive into five common mistakes small businesses make and, most importantly, how to fix them.

Mistake #1: Posting Without a Strategy
The Problem: Many small businesses post content randomly without a clear plan, leading to inconsistent messaging and low engagement.
The Fix: Develop a content calendar aligned with your business goals, key sales periods, and audience interests. Use a mix of educational, promotional, and engaging content to keep followers interested.

Mistake #2: Ignoring Engagement
The Problem: Businesses often focus too much on publishing content but forget to interact with their audience. The Fix:Social media is about building relationships. Respond to comments, answer questions, and engage with your followers' content to create a two-way conversation.

Mistake #3: Not Using Analytics to Improve Performance
The Problem: Many businesses don’t track their social media performance, meaning they continue posting without knowing what’s working.
The Fix: Use insights from Instagram, Facebook, and other platforms to understand which posts perform best. Adjust your content strategy accordingly to focus on what resonates with your audience.

Mistake #4: Trying to Be on Every Platform
The Problem: Spreading yourself too thin by trying to manage every social media platform at once can lead to burnout and inconsistent branding.
The Fix: Focus on 1-3 platforms where your ideal customers are most active. Quality over quantity always wins in social media marketing.

Mistake #5: Lack of Consistency
The Problem: Posting sporadically leads to low visibility and an audience that forgets about your brand.
The Fix: Create a manageable posting schedule (e.g., 3-5 times per week) and use scheduling tools like Later, Buffer, or Meta Business Suite to stay consistent.

Avoiding these common mistakes can help you build a strong, engaging social media presence that supports your business growth. If you’re ready for a customized social media strategy that works for you, Salt & Wyld is here to help.

Download our FREE Social Media Audit Checklist to assess your current strategy and start making improvements today!